SEO Tips
Search Engine Optimization in Columbus, Ohio


SEO tips or search engine optimization is absolutely crucial for website development by the online entrepreneur. SEO tips or search engine optimization is strategically placing pertinent keywords and key phrases on a web page so that the page is indexed correctly by the search engines; thus, pulling in significant search traffic for pertinent keywords.

If a website does not show up on page one of the major search engines for pertinent keyword or key phrase searches that web page will more than likely not yield significant search traffic and; therefore, not many potential customers will be visiting it ... rendering it useless. You can have a beautiful website in appearance; however, if it is buried on page twenty of a pertinent keyword search result it will never be found.

For any given keyword or key phrase, there are literally thousands upon thousands of web pages many have millions of web pages.

To yield significant results from a website, you simply must appear on page one for pertinent keywords on the major search engines which at this writing include Google, Yahoo, and Bing (formerly MSN). How is this accomplished? Certain SEO tips or "white hat" (legitimate) search engine optimization basics can do the trick. First, search engine optimized basic web pages do the best job on the search engines not frames and not flash!

The web page you are reading is a basic web page nothing fancy; however, seo optimized. SEO tips or search engine optimization involves placement of keywords and key phrases throughout the web page as well as other minor adjustments to the structure of the web page.

SEO tips or search engine optimization begins with your Title tag. Vicki's website is about womens fitness workouts; thus, she needs two to three keywords in her title tag.


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SEO Tips
Search Engine Optimization in Columbus, Ohio

Vicki would then begin her first paragraph by utilizing a couple of powerful keywords: Losing weight through womens fitness routines doesn't have to be a difficult task in Columbus, Ohio. Losing weight through womens fitness routines merely involves formulating a goal, a plan and sticking to the plan.

As you can see, Vicki has used "losing weight" and "womens fitness routines" twice in the first two sentences. This is SEO or search engine optimization at it's basics.

SEO tips or search engine optimization tips also include naming each file you create using a pertinent keyword. For instance, Vicki will name her first web page file "womenloseweight.html." Thus, the file name is comprised of keywords. This is perfectly fine and considered an seo white hat technique.

Maybe her second web page will be named "womensfreeweights.html." Again, more pertinent keywords.

Vicki will also find pertinent graphics (images) to use on her web pages. Vicki will insert alt tags within these womens fitness images, again using pertinent keywords. A killer photo of Vicki in top shape may have an alt tag inserted that says, "womens fitness success." Thus, along with the various tags and text, Vicki also uses file names and graphics to strengthen her SEO or search engine optimization of her website.

Live text links should be utilized rather than buttons to move from page to page. Search engine indexing spiders cannot read the text written on buttons. Live hyper-links (or web page names written out) are far more effective ... as I have used on this website.

BEWARE of any seo service claiming that they can guarantee a certain web page placement! This is impossible as they do not control search engine algorthyms nor do they control when those algorhythms change!

Read Search Engine Marketing, Inc. by Mike Moran and Bill Hunt for a thorough explanation as to SEO tips and search engine optimization as well as how to choose an SEO Consultant.

SEO Tips
Search Engine Optimization in Columbus, Ohio

An example might be "Lose Weight - Womens Fitness Workouts and Diets For Success." In this example, we have used "lose weight," "womens fitness," and "womens fitness workouts." The title tag should always be around eight to nine words and up to 90 characters.

For a local business you might add "in Columbus, Ohio." So, if Vicki's business is a local business we might have "Lose Weight – Womens Fitness Workouts and Diets For Success in Columbus, Ohio." By indicating the city in the title tag, the search engines now know that this website is associated with Columbus, Ohio.

Next, the meta keywords tag should include all pertinent keywords (used on the webpage) in order of importance associated with this index page. Thus, the meta keywords tag may be something like lose weight, womens fitness, womens workouts, womens diets, free weights, aerobics routines, find a gym, bodybuilding supplements, advanced routines for women, vicki lastname, Columbus, Ohio then end of this tag. The meta keyword tag is not as important as it was at one time, still you should list your top used ten to fifteen keywords for the website.

The next tag is the meta description tag which describes what your website is about. Vicki can repeat her title tag and add some more information here. Vicki's meta description tag may look like.

"Lose weight with womens fitness workouts, advanced routines and diets by Vicki Dixon of Columbus, Ohio. Vicki discusses the best ways to lose weight as well as how to find the ideal gym and/or personal trainer for women fitness enthusiast."

In the description meta tag, we have essentially repeated the title again and added other keywords. Next, Vicki will begin her Body text with an H1 header tag that will repeat the title tag once again or utilize a combination of other powerful keywords. Maybe the H1 tag might look like: "Lose Weight Through Proven Womens Fitness Workout Routines and Diets.





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SEO Consultant Russell Dixon
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